C-Store Loyalty System - Discounting Overview

🏪 C-Store Loyalty System

Comprehensive Discounting & Rewards Platform

System Architecture

Item Discounting

Purchased Item Discounts
Triggered Item Discounts
Club Card Discounts

Fuel Discounting

Discount Cards
Item Purchase Points
Transaction Points

1️⃣ Item Discounting

🛒 A. Purchased Item Discounts

Normal Price → Apply Discount → Customer Pays Less
$2.99 → -$0.50 → $2.49

⏰ Time-Limited

Set specific start and end dates for promotions

🎯 Flexible Targeting

Target by UPC or entire departments

💰 Discount Types

Amount off, new price, or percentage discount

Product	Type	Details	Duration
6-Pack Coke	Amount Off	$0.50 off	Oct 1-7
6-Pack Sprite	New Price	Now $1.09	Ongoing
Soft Drinks	Percentage	10% off	Weekends
Energy Drinks	New Price	All $1.99	Monthly

🎁 B. Triggered Item Discounts

Customer Buys [Item A] → Triggers → Discount on [Item B]

Popular BOGO Promotions

Buy 1 coffee, get 2nd coffee 50% off
Buy 2 pizzas, get 3rd pizza free
Buy sandwich, get fountain drink $0.35 off
Buy hot dogs, get free buns
Buy 3 from Beverage, get any Snack 25% off

Trigger	Redemption	Discount	Limit
1 6-pack Coke	6-pack Coke	FREE	Limit 3
4 Energy Drinks	5th Energy	$0.79	No limit
Hot Dogs	Buns	FREE	Equal qty
$10 Deli	Bakery Item	FREE ($2)	Per visit

🎯 C. Club Card Discounts

Track Purchase History → Accumulate Rewards → Earn Discounts

Club	Requirements	Reward	Notes
☕ Coffee	Buy 10	Next FREE	Track visits
🥪 Sandwich	Buy 8	Free combo	Drink+chips
🍕 Pizza	Buy 10	Free+soda	Premium
🌮 Taco	10 Tuesdays	3 free	Day-specific

⛽ Fuel Discounting

💳 A. Discount Card System

Card Tier Benefits

🥉 STANDARD 5¢/gal all grades

🥈 SILVER 7¢/gal all grades

🥇 GOLD 10¢/gal all grades

💎 PLATINUM 15¢/gal + perks

Specialty Programs

Fleet Card: 12¢/gallon on diesel
Weekend Warrior: 10¢/gal Fri-Sun
Night Owl: 8¢/gallon 10pm-6am
Senior Discount: 7¢/gallon for 65+
E85 Program: 15¢/gallon on E85

🛍️ B. Item Purchase Points

Store Purchase → Earn Points → Redeem for Fuel
$10 Purchase → 10 Points → 10¢ off/gal

Department	Points	Items	Bonus
Soft Drinks	5 pts	Sodas	2x weekends
Deli	10 pts	Sandwiches	15 pts combo
Coffee	2 pts	Any size	5 pts large
Energy	8 pts	Energy drinks	Buy 2 +5

Point Expiration Options

30 days from earning
End of current month
15th of next month
Last day of next month
End of calendar year

💵 C. Transaction Purchase Points

Earning Tiers

Spend	Points	Rate
$5-$9.99	1 pt	10-20%
$10-$19.99	2 pts	10-20%
$20-$49.99	5 pts	10-25%
$50-$99.99	10 pts	10-20%
$100+	20 pts	20%+

📊 Key Performance Indicators

85%

Enrollment

67%

Active Users

73%

Redemption

$45

Avg Transaction

3.2x

Visit Freq

$850

Customer LTV

Note: The above metrics represent industry averages for convenience store loyalty programs.

Actual results will vary based on location, customer demographics, program implementation, market conditions, and competitive factors. These figures are provided for illustrative purposes only and should not be considered as guaranteed outcomes or performance benchmarks.

🚀 Implementation Best Practices

1. Start Simple

Begin with basic discounts and gradually add complexity

2. Mix Programs

Combine immediate and earned rewards for engagement

3. Clear Communication

Make terms easy to understand for all customers

4. Regular Updates

Refresh promotions to maintain customer interest

5. Track Performance

Monitor programs for engagement and ROI

6. Segment Customers

Create different programs for different segments

🎯 System Benefits

For Retailers

Increase customer loyalty and retention
Drive higher transaction values
Encourage repeat visits
Track customer behavior patterns
Target specific products/departments
Improve inventory turnover

For Customers

Save money on everyday purchases
Reduce fuel costs significantly
Earn free products and rewards
Exclusive member benefits
Personalized offers and promotions
Simple and convenient redemption